28/03/2026 How To Build The Brand Called You In 1997, Tom Peters introduced the concept of personal branding to the world in his article: The Brand Called You. It introduced the idea that every person is a brand. In this article, I share: My understanding of Tom's article. How it applies to how I think about personal branding. How it applies to founders and executives, today. A Brand Called You Tom's core idea is simple. You are the CEO of your own company. "Me" Inc. As he puts it: "To be in...
20 days ago • 5 min read
21/04/2026 How To Build The Foundation Of Your Personal Brand Allow me to explain how I got here. Barcelona, late 2024: I was completing my Master's in Marketing at Esade Business School. In one class, I learned something simple: Strong brands have clear identities — and clear identities lead to better decisions. I wanted that clarity for myself. So I built The Personal Identity System. It gave me clarity on what I wanted out of life, what I stood for, and what I wanted to live by. It also...
27 days ago • 4 min read
10/03/2026 How To Make Work Feel Like Play What felt like play to you but work to others? That question sits at the centre of specific knowledge. I learned about this concept from Naval Ravikant. His idea is simple: Specific knowledge is the kind of knowledge or skill that is highly specific to you. It is not just what you studied in school. It is not just a degree. And it is not a skill you chose to develop only because someone said it pays well. Specific knowledge is more personal than...
about 1 month ago • 6 min read
04/03/2026 How To Get What You Want You get really good at what you practise. I learned about this concept from Dandapani's book. He calls it The Law of Practice. It sounds simple. It is simple. But it can change how you look at your life. Because it explains two things: why you become good at things that are not conducive to your growth and how you can become good at things that are conducive to your growth What is “practice”? Practice is doing something repeatedly, over a long period of...
about 1 month ago • 4 min read
25/02/2026 100x Your Impact Jump on the ground. You go up a little. Jump on a trampoline. Same legs. Same effort. But the trampoline stores your force and throws you higher. The trampoline = leverage. Leverage is a tool that multiplies the impact of your effort or decision. Same input. Bigger output. For example: You give a 1 hour talk, in a room → maybe 100 people hear you. (1:100) You give a 1 hour talk, record it, and publish it online → 10,000+ people can hear you. (1:10000) As Jack...
about 2 months ago • 3 min read